Crew Studio.

TK Maxx White Xmas

TKMaxx Xmas Cover

Client: TKMaxx

Project type: Experience

Agency: W&K London

This year's Christmas campaign for TK Maxx involved an ambitious digital and in-store competition.

We created a campaign site featuring an interactive WebGL snow globe that users could shake using their mouse or mobile device. A reactive 3D particle system then revealed an outcome for the user, providing them with either gift inspiration, a digital gift voucher or the ultimate prize, a White Christmas for them and their family.

Winners of the White Christmas prize could have real snow delivered right to their door, transforming their property into a winter wonderland. Alongside the consumer-facing experience, we created an admin dashboard to help the staff at TK Maxx and the teams on the ground manage various aspects of delivering the prize mechanic.

TKMaxx White Xmas 01
TKMaxx White Xmas 02
TKMaxx White Xmas 03