TK Maxx White Xmas
Project type: Experience
Agency: W&K London
This year's Christmas campaign for TK Maxx involved an ambitious digital and in-store competition.
We created a campaign site featuring an interactive WebGL snow globe that users could shake using their mouse or mobile device. A reactive 3D particle system then revealed an outcome for the user, providing them with either gift inspiration, a digital gift voucher or the ultimate prize, a White Christmas for them and their family.
Winners of the White Christmas prize could have real snow delivered right to their door, transforming their property into a winter wonderland. Alongside the consumer-facing experience, we created an admin dashboard to help the staff at TK Maxx and the teams on the ground manage various aspects of delivering the prize mechanic.