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Regent St Cinema

Regent St Cinema

Client: Regent Street Cinema

Project type: Website

The Regent Street Cinema is a landmark destination in the West End of London. As a picture house it is steeped in history, claiming to be the birthplace of British cinema.

As part of a new marketing strategy to broaden the appeal of the venue to a wider demographic we were invited to help refresh the brand and design a super-efficient website experience.

The core identity work took its cues from the steep raking within the auditorium - a space with a unique and distinctive personality. This character also influenced the overall design aesthetic. A modern, uniform typeface coupled with a fresh colour palette was used to bring standout and consistency across collateral.

The back-office system featured a deep integration between the content management system and a specialised 3rd party scheduling tool. New listings automatically flow from one to the other, reducing the need for staff to manage data in multiple places.

Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema
Regent St Cinema