The Regent Street Cinema is a landmark destination in the West End of London. As a picture house, it is steeped in history, claiming to be the birthplace of British cinema.

As part of a new marketing strategy to broaden the appeal of the venue to a wider demographic, we were invited to help refresh the brand and design a super-efficient website experience.

The core logo development took its cues from the steep raking within the auditorium, a unique space that oozes character. This character also influenced the overall design aesthetic. A modern, uniform typeface coupled with a fresh colour palette was used to bring standout and consistency across collateral.