TK Maxx Baby Oracle
Client: TK Maxx
Project type: Experience
Agency: W+K London
For Xmas 2016, TK Maxx and W&K London wanted to create an unusual and unexpected virtual shopping assistant starring the littlest and cutest family member from their festive TVC.
Users could interact and converse with the ‘Baby Oracle’, who would give them plenty of baby chat, some funny festive GIFs and ultimately a personalised gift suggestion film which they could share with their friends and family.