Project type: Experience
Agency: W+K London
At the end of November we proudly launched our latest campaign work for Wieden and Kennedy - an interactive musical game for Orange Romania.
The game allows players to perform an Xmas duet with Milledge and Doig, Orange Romania's much loved animated characters.
ATL activity in the run up to the game's launch centred around Milledge and Doig teaming up to perform the classic hit 'Two of a kind' on the piano together.
Players of the game can perform the same duet via their mobile, tablet or desktop, achieving a higher score the longer and more accurately they play. All players qualify for an offer of quadruple benefits when they top up their Orange PAYG account.