Crew Studio.

Nissan Race to Rio

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Client: Nissan

Project type: Experience

Agency: TBWA

We really enjoyed working with the team at TBWA and Rogue Films on this interactive film for Nissan's 'Race for the plane to Rio' campaign.

The site allows users to take control of a race featuring Paralympic world champion Richard Whitehead. By completing a series of gamified race-inspired interactions, users can show their support for the athlete as he battles his way up the medal table.

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