Crew Studio.

Paradise or Persecution


Client: HIV/AIDS Alliance

Project type: Experience

Agency: M&C Saatchi Worldwide

75+ countries criminalise lesbian, gay, bisexual and transgender people. Many of these countries are popular holiday destinations, and over half are in the Commonwealth.

Working alongside KingRaven and M&C Saatchi Worldwide, we created an online quiz - 'Paradise or Persecution'. Players were shown beautiful images of holiday destinations and asked to guess which of the two each destination was - the aim being to raise awareness and encourage action.