Client: HIV/AIDS Alliance
Project type: Experience
Agency: M&C Saatchi Worldwide
75+ countries criminalise lesbian, gay, bisexual and transgender people. Many of these countries are popular holiday destinations, and over half are in the Commonwealth.
Working alongside KingRaven and M&C Saatchi Worldwide, we created an online quiz - 'Paradise or Persecution'. Players were shown beautiful images of holiday destinations and asked to guess which of the two each destination was - the aim being to raise awareness and encourage action.