A fresh site for a brand new luxury chocolate range. Firetree chocolate is a vegan-friendly chocolate made from cocoa beans grown on volcanic slopes in an area known as 'The ring of fire'. As part of the product launch, we worked with Leagas Delaney to develop the e-commerce platform for Firetree Chocolate.
Working within the new brand guidelines the design and art direction of the site reflects the premium quality of the product. Alongside the shop element of the website, it was important to tell the story behind the creation of Firetree chocolate, from the farmers to the craft with sustainability at the heart.
In order to deliver this rich site experience, we opted to expand beyond the standard Shopify templates environment and create our own bespoke CMS and site build extended by the Shopify API.