A fresh site for a brand-new luxury chocolate range.

Firetree chocolate is a vegan-friendly chocolate made from cocoa beans grown on volcanic slopes in an area known as 'The ring of fire'. As part of the product launch, we worked with Leagas Delaney to develop an online shop and brand site for Firetree.

Backend e-commerce duties were handled by Shopify, but the user-facing site was created using a headless setup. This allowed us to take a more tailored and creative approach to the frontend. A robust syncing strategy from the CMS to Shopify was developed, so product data and content could all be administered from a single dashboard.