The Hacking Games
Cybercrime is the world's most expensive threat, and it’s only accelerating.
The Hacking Games was launched with a bold mission: to build a new generation of ethical hackers by channeling unconventional talent into cybersecurity, making the digital world safer for everyone.
To attract this next wave of cyber defenders, the brand needed to break the mold. Traditional didn’t cut it. We set out to speak directly to gamers, coders, and digital rebels, those who live on the fringes, yet hold the keys to future security. Hacking may still carry a stigma, but this brand had to flip the script: inclusive, hopeful, and unapologetically different.
We tapped into the spaces where Gen Z really lives and plays, drawing from Y2K visuals, glitch aesthetics, and a raw, unfiltered energy. The result? A brand identity that truly resonated, brought to life across bold communications and an immersive, standout website.
The bespoke logomark draws from the 8-bit gaming era - blocky, playful, and instantly nostalgic. But its jagged edges introduce a glitchy tension, creating an uneasy energy that nods to digital disruption. It sits confidently within a visual world of pixels and static, embodying a new kind of rebellion.
This nostalgic thread continues on the website, where layered computer windows frame content, playfully referencing early OS interfaces while subverting them for a modern, interactive experience. The pairing of a dot matrix-style font further heightens the tension between digital and analogue worlds, bridging retro cues with a future-facing identity.
The colour palette takes inspiration from classic gaming culture, but leans into brighter, friendlier, poppy tones, adding warmth and energy that helps the brand stand out in a sea of dark-mode tech.
