The Regent Street Cinema is a landmark destination in the West End of London. As a picture house it is steeped in history, claiming to be the birthplace of British cinema.
As part of a new marketing strategy to broaden the appeal of the venue to a wider demographic we were invited to help refresh the brand and design a super efficient website experience.

The core logo development took its cues from the steep raking within the auditorium, a unique space that oozes character. This character also influenced the overall design aesthetic. A modern, uniform typeface coupled with a fresh colour palette is used to bring standout and consistency across collateral.