We really enjoyed working with the team at TBWA and Rogue Films on this interactive film for Nissan's 'Race for the plane to Rio' campaign.
The site allows users to interact and take control of a race featuring Paralympic world champion Richard Whitehead. By completing a series of race-inspired interactions, users can show their support for the athlete as he battles his way up the medal table.
The interactive film makes use of a host of creative technologies. At the core is a dynamically sequenced branching narrative, augmented by realtime reactive canvas graphics and web audio effects. Integrating all these elements together across multiple devices to create a seamless filmic experience was exactly the kind of challenge we love. We hope you love the result.