Crew Studio.

Cover pick

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Client: Qodo / Warner Music

Project type: Experience

We were very excited to be tasked by Warner Music and Qodo with the creation of a launch campaign for the 'Wild Feathers', which was to run during an upcoming 2 week European promo tour. The result was an innovative at-gig engagement platform.

We created NFC-enabled guitar plectrums that were handed out to fans at secret performances across European cities. When fans tapped the pick to their phone, a web experience was launched where they could vote then-and-there for the cover track the band would play at the end of the gig.

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