Client:Qodo / Warner Music
We were very excited to be tasked by Warner Music and Qodo with the creation of a launch campaign for the 'Wild Feathers', which was to run during an upcoming 2 week European promo tour. The result was an innovative at-gig engagement platform.
We created NFC-enabled guitar plectrums that were handed out to fans at secret gigs across European cities. When fans tapped the pick to their phone, a web experience was launched where they could vote then-and-there for the cover track the band would play at the end of the gig.
Fans could also register to share exclusive tracks to their friends via the pick. The fan with the most shares had the opportunity to win a awesome Gibson 355 signed by the band.