Client:

Volkswagen

Agency:

Adam&Eve/Tribal DDB

To coincide with the launch of the new TVC for the VW Golf R we worked with Adam&Eve/Tribal DDB and Rogue Films to design and build an aural experience showcasing the unique sound of the Golf R.

Sports cars sound amazing when accelerating through tunnels, as the throaty, intoxicating sound of the engine is amplified. Performance Amplified gives car enthusiasts the chance to experience a series of these tunnels and hear the true roar of the Golf R.

The site also allowed users to explore tunnels near them, through an integrated Google Maps section that detailed each tunnel's vital statistics.

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