Client:

HIV/AIDS Alliance

Agency:

M&C Saatchi Worldwide

75+ countries criminalise lesbian, gay, bisexual and transgender people. Many of these countries are popular holiday destinations, and over half are in the Commonwealth.

Working alongside KingRaven and M&C Saatchi Worldwide, we created an online quiz - 'Paradise or Persecution'. Players were shown beautiful images of holiday destinations and asked to guess which of the two each destination was. The aim was raise awareness and encourage action.

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