Glue Isobar

As part of a pitch concept for Adidas, we created a personalised magazine platform idea encouraging young women to engage with sporting activities in their local area. We weaved the Adidas brand seamlessly through the experience, which featured a mix of both editorial and user generated content. Every item of clothing or accessory was available to buy directly from the video, article or image it was featured in.

As part of the design process we created a fully functioning prototype - a UX approach we find enormously helpful in the early stages of any digital project.

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