Client: Volkswagen Agency: Adam&Eve/Tribal DDB
To coincide with the launch of the new ad for the VW Golf R we worked with Adam&Eve/Tribal DDB and Rogue Films to design and build an aural experience showcasing the unique sound of the Golf R.
Sports cars sound best when accelerating through tunnels, because the throaty, intoxicating sound of the engine is amplified. Performance Amplified gives car enthusiasts the chance to experience a series of these tunnels and hear the true roar of the Golf R.
The website also incorporates the vital statistics for each tunnel as well as plotting on a map to enable users to discover and share tunnels near to them.